Easyfairs, the organizer of Paris Packaging Week, has announced the program for the January 2025 event to be held from 28 – 29 January 2025 at Paris Expo Porte de Versailles, France. Over two days, professionals from the beauty, luxury, premium beverage and aerosol packaging sectors will have the opportunity to discover exclusive insights and cutting-edge innovations. The conferences will be spread across four major areas – the Circular Economy Stage, the Future Innovation Forum, the Pentawards Festival Stage and the Global Aerosol & Dispensing Summit, each addressing the major challenges facing the sector.
Circular Economy Stage: Addressing the Challenges of Sustainability and Regulation
The Circular Economy Stage, sponsored by DOW, will explore the environmental and regulatory challenges facing the packaging industry. Two speakers will present opposing perspectives on the future of plastics – one advocating for the “deplasticization” of industries, the other highlighting the role and sustainable potential of plastics.
Also included will be a debate on the Packaging and Packaging Waste Regulation (PPWR), as well as a presentation from the Circular Economy Committee (CEC) on its roadmap to promote reuse in the beverage sector and the circular economy. Colgate-Palmolive, Unilever, Kering Beauty, EUROPEN, FEBEA and Citeo will share their perspectives on recyclability, regulation and innovation, providing a comprehensive overview of the sector.
Alexandra Ferré, director of Impact and CSR at Yves Rocher, who will participate in the round table “At the crossroads: Heritage, industrialization and the future of responsible cosmetic packaging”, comments, “Today, the very concept of packaging, its usefulness, its role in relation to the product, its place in brand strategy and its different impacts, is at a crossroads. Battling with its heritage, navigating towards modernity, its path will necessarily take that of the ecological imperative. This round table will be an opportunity to explore these different paths, in particular that of collective transformation, where packaging reconciles creativity, sustainability and circularity.”
Future Innovation Forum: The Future of Packaging Technologies
The Future Innovation Forum will shine a spotlight on the technologies and materials of the future. Highlights include a panel discussion on the power of color with Louis Marty of Merci Handy, followed by a keynote address by Gordon Pleyers on the impact of visual complexity on consumer perception. This conference room will also explore AI and its potential to revolutionize packaging, with industry experts and young talent. The Future Leaders 2025 panel will feature ten young innovators who will share their innovative ideas for the future of packaging.
Pentawards Festival Stage: Redefining Packaging Design
The Pentawards Festival Stage, hosted by global competition Pentawards, will focus on design, branding and consumer trends for the year ahead. Inspiring talks from speakers including Microsoft senior director of design Kevin Marshall on inclusive design, and discussions on sustainable design innovations from Haleon and Coca-Cola. Other highlights will include Diageo’s low-carbon design, Nestlé’s multi-sensory experiences, and branding strategies from Johnnie Walker and Carrefour.
Global Aerosol & Dispensing Summit: Innovating for Sustainability and Performance
The Global Aerosol & Dispensing Summit, in partnership with the European Aerosol Federation (EAF), will address sustainability and innovation issues in the aerosol industry. The program will include sessions on carbon-negative DME from non-recyclable plastic, the use of CO2 as a sustainable propellant, and developments in the European Commission’s sustainability policies. Leaders such as Henkel, Tata Steel and Suez will share their advances in environmental performance and responsibility.
Christelle Anya, director of Content and Community at Paris Packaging Week, said, “This year, we have enriched the program by focusing on topics that are both essential and timely. We look forward to discovering the discussions and offering a global vision of the future of packaging.”
Paris Packaging Week will also feature four major trade shows: ADF for aerosols, PCD for beauty, PLD for premium beverages, and Packaging Première for luxury. With over 840 exhibitors and many more speakers to be announced, this edition will be the largest of Paris Packaging Week to date.
