Noida’s packaging solutions provider in labels, flexible, and carton packaging, Hora Arts is growing comprehensively with the addition of a second flexo press in 10-color format from Faridabad-based Multitec, a specialist in narrow web flexographic printing & converting presses. Another milestone is an additional plant for flexible packaging, which became operational in 2024, combined with an experience center for its customers. During a visit to the production plants, we met the second generation of the family-owned company — Ramneek and Shivam Hora.
With ambitious plans to upscale the production of sustainable packaging and utilize renewable sources of energy in manufacturing, the cousins have taken charge of production and marketing from their fathers. Established in 1990, Hora Arts has been a prominent provider of sticker labels for electric appliances such as air conditioners, refrigerators, televisions, and microwaves for LG, Samsung, and Panasonic. It has a constantly growing portfolio for FMCG and cosmetics goods working towards becoming a one-stop solution provider.
Speaking on the Mutitec installation, the Hora brothers commended the press’s substrate versatility. The machine includes hybrid LED UV systems, die-cut units, pre-register, auto-register, movable turn bar, realm units, peal and seal kits, and foiling stations. It is capable of printing from 10 microns up to 450 microns at 200 m/min with impressive registration and low setup wastage.
Packaging South Asia reported on installing the Multitec 8-color press and HP Indigo roll-to-roll digital label printer two years ago. The company has a complete set of flexo, offset, screen, and digital printing machines, and a Xeikon 3500 digital label press. It has a Konica Minolta AccurioLabel 190 at its Western India plant in Ranjangaon near Pune.
A snap of the Noida-based company’s experience center. Photo PSARamneek, who is keen on production, says the Indian packaging industry is dynamic with trends and demands changing in the blink of an eye. The brothers keep themselves updated on technology and maintain constant touch with the customers. Shivam, on the other hand, is keen on marketing and sales and plans to set up global offices to tend to the company’s international customers and grow its market reach. The Hora brothers plan to convert the Noida plants into its global headquarters.
“We have many plans and most of them will be in motion soon,” Shivam adds. The company has invested in quality checks and R&D. It promotes the use of at least 40% recycled PCR in its products. In sustainability streams, the company has a designated area for printed and non-printed waste to be utilized for appropriate recycling streams.
The brothers feel privileged to have an existing manufacturing facility, where they grew up and learned. Though it has been slightly more than a year since they joined the family business, the brothers have updated themselves with industry jargon, and technicalities, and making strategies to enhance production efficiencies.
The company has a growing list of sustainable products and international offices. They also hope to become a one-stop solution. Ramneek says, “Packaging is not a commodity. The pandemic proved the necessity of packaging. When a brand has multiple SKUs, it tends to rely on several providers for each aspect of the packaging. We want to be able to provide anything and everything our customers might need. Tubes, glass, metal — we don’t want to say no to anything.”
On marketing strategies, Shivam says social media is a great means. “In addition to making profits, we want to be able to educate our customers better. Suppose, there are four ways to make a label, we want them to know the difference those four methods can make to the final output and the costs associated with it. We want to grow with our customers,” he emphasized.
