Creative Edge Software, developer of the award-winning iC3D packaging design software, has released iC3D version 4. This version offers five new features – Ray Tracing accurately simulates effects of light on virtual objects for photorealistic, ultra-high-resolution, accurate photo studio effects; 3D Model Interiors enables realistic liquid filling, at any angle; Light Map Editor re-creates studio lighting, editable highlights and shadows; Dynamic Backgrounds allow real-time merging of 2D photo images with 3D designs; and Perspective Control matches 3D model perspective to 2D photo backgrounds. These new features allow accurate simulation of a wide range of optical and visual effects. Using Ray Tracing technology, glass and liquids in particular look 100% realistic for transparency, translucence, color, refractive index, reflections and shadows.
With this latest development, iC3D tightens the creative lifecycle further by replacing the need for professional photography for marketing or promotional materials. Moreover, packaging designs can be created from scratch and then immediately printed as true photographic image content on boxes, advertisements, posters, web sites and proofed or printed on leading 3D printers.
According to Nick Gilmore, CEO of Creative Edge Software, luxury brands and creative agencies want image perfection. “With each software version we have fine-tuned practical aspects such as the range of applications, product types and shapes. Now with unprecedented photorealism too, the missing piece is in place to leverage the full capabilities of this technology – and drupa is the ideal place. We will be showing iC3D v4 running live at the drupa innovation park at Hall 7 Stand C16.”
Additional key features of iC3D v4 include All-in-one design software – 3D digital mockups for bottles, tins, cartons, labels, flexible bags and shrink film; Direct link to Illustrator – real-time creation and artwork editing (.ai or PDF); 3D model creation – Shape Modeller creates complex models quickly and easily; SmartShrink applies artwork to any object; shrink to fit in seconds, not hours – accurate visualization of distortion plus shrink correction; in-store visualization – real-time staging on shelves, gondolas and chiller displays; Proof and share – save, print, export hi-res renders, PDF/3D PDFs, animations, movies or 3D-printed models; cloud share with iC3D opsis using any browser.
iC3D is used for packaging designs in luxury, beverages, food, cosmetics, body and other markets across a range of production methods and applications, including cartons, labels and flexibles for bottles, shrink sleeves/wraps, and POS/POP. The unique capabilities of iC3D allow on-the-fly, real-time, photorealistic generation of 3D digital mockups on multiple objects, including custom-designed shapes. For brand owners, retailers, agencies and designers iC3D dramatically reduces time to market and overall costs, while actively enhancing and facilitating a collaborative creative process with their unique 3D cloud share opsis.
Packaging South Asia is the cooperating media partner for drupa 2016 which is scheduled to be held from 31 May to 10 June at Dusseldorf, Germany.
