Magnum launches new tubs made with recycled plastic

Magnum, Unilever’s ice cream brand, has announced the roll-out of over 7 million ice cream tubs made with certified circular polypropylene from Sabic’s Trucircle initiative that uses feedstock made from recycling used, mixed plastic. Magnum is the first to use recycled plastic within the ice cream industry, following a successful pilot launch in Spain, Belgium, and the Netherlands last year. According to the company, the launch claimed the ‘world’s first’ tub within the ice cream industry that contains recycled plastic. It aims to contribute towards the challenge of keeping plastic waste out of the environment and in the value chain. New Magnum tubs have been developed in close collaboration between Unilever and Sabic. To answer consumers’ expectations of robust packaging from Unilever’s A-brand ice cream, Sabic has developed a new polypropylene impact copolymer for frozen food packaging. Sabic’s material uses post-consumer mixed plastic as feedstock, which is broken down into its molecular building blocks to create virgin plastics, which are then used to produce these new recyclable, ice cream tubs. With more in-home consumption due…

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