Anti-counterfeiting devices to drive holography growth despite Covid

According to a global trade body, the new demand for security and authentication devices to tackle counterfeiting threats caused by the Covid crisis will strengthen the holography market in 2021. The International Hologram Manufacturers Association (IHMA) says authentication and track and trace systems, which use holographic technologies, will underpin international efforts by government and law enforcement agencies to bolster overt and covert protection strategies in the next 12 months. While Asia will continue to offer holograms opportunities in 2021, the IHMA says countries across North America and Europe will also be ramping up investment in technologies to tackle counterfeiting as Covid rages, offering additional opportunities for hologram sales across these regions. “Indeed, recent media reports about the dangers of buying fake products online indicate that the pandemic will contribute towards the push for more security devices,” it said. According to IHMA, haircare brands, cosmetics, and skincare tools, among other consumer goods, have been hit hard, with reports of a 56% increase in counterfeit products sold online across 700 brand clients in the first six months of this…

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