UK-based specialist packaging solutions provider Parkside has announced it has placed significant investment in the latest flexible packaging production technology at its Malaysian headquarters. Demand for hygienic, safe, and convenient packaging is growing in the region, and as a result, Parkside has been investing in its production of high barrier and sustainable, flexible packaging solutions at the facility. With a 10-color print press, three coater/laminators, three slitting lines, and flexo plate-making alongside a new business development strategy, the company is now targeting more categories within the Asia-Pacific food and drink sector. Global sales director Paula Birch, who was recently appointed general manager of Parkside Asia, is utilizing her expertise to boost the company’s flexible packaging offering in the region. Currently, the Parkside portfolio of flexible tobacco packaging inner liners is top-rated in the region. The company is now focused on boosting the awareness of its full capabilities in flexible packaging production. Paula Birch commenting on Parkside’s new strategic direction Speaking of the company’s new strategic direction, Birch said: “After the challenges of 2020, it’s clear…
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