In recent years, growing awareness around the extent and dangers of plastic pollution has paved the way for greater policy intervention. As Euronews reported last year, more than 100 countries have already either fully or partially banned single-use plastic bags. At the same time, many are also banning other types of disposable items, such as cutlery and drinks mixing sticks.
Given that packaging accounts for almost 40% of the total weight of plastic waste generated worldwide, its reduction and recycling is a priority in the fight against plastic pollution. In a 2022 Ipsos survey of more than 23,000 respondents, 70% of people surveyed in 34 countries around the world agreed that there should be international standards banning single-use plastics.
Packaging South Asia — authentic, impactful and influential
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.
India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.
