PepsiCo India launches plastic waste management drive in UP

Pepsico India, in partnership with United Way Delhi, PepsiCo India launched ‘Tidy Trails’ – a special initiative aimed at creating awareness for plastic waste management in Mathura- Vrindavan, Uttar Pradesh, on World Environment Day earlier this month.  As part of the initiative, a special mobile van will be deployed to visit over 200 establishments across Mathura-Vrindavan to collect post-consumer plastic waste. The initiative aims to encourage people to keep their local environment clean, thereby setting good examples and inspiring other communities to follow. PepsiCo India will drive mass awareness towards the disposal of plastic waste Through this initiative, PepsiCo India and United Way Delhi will engage with the shopkeeper community to bring about a behavioral change towards the responsible disposal of plastic waste. To drive mass awareness, activities such as on-ground events, online educational workshops, distribution of informative material will be organized for the shopkeeper community and the general public around plastic waste management. Further, the post-consumer plastic waste collected will be segregated. Some parts of it will be recycled into utility products like chairs…

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