Superplum’s mango sourcing spans 8 states and includes 11 premium mango varieties. With its digital supply chain, Superplum ensures full traceability and quality control from farm to retail.
Superplum unveiled its innovative mango packaging solution, designed to elevate food safety, traceability, and consumer confidence. This latest innovation features individual mangoes sealed in tamper-proof pouches with scannable QR codes. Backed by a modern supply chain, Superplum continues to sell farm-to-retail products.
The Indian mango market has long grappled with mis-selling with incorrect sourcing information and the use of harmful ripening agents like carbides.
Superplum’s innovative approach tackles these problems head-on. Superplum’s mango sourcing spans 8 states and includes 11 premium mango varieties. With its digital supply chain, Superplum ensures full traceability and quality control from farm to retail. Each mango is ripened safely in the company’s advanced facilities, free from unsafe chemicals, and sealed in a pilfer-proof pouch to guarantee it reaches consumers untampered and authentic.
By scanning the QR code on each pouch, customers can verify the mango’s origin, view pesticide test results, and confirm they’re enjoying genuine Indian varieties-eliminating doubts caused by misidentification or misleading labelling. “The mango industry has been plagued by inconsistency and safety concerns for too long,” said Manasvi Khandelia, manager (Sales Planning) at Superplum. “Our cutting-edge packaging and supply chain expertise ensure that consumers get exactly what they pay for: safe, authentic, and delicious mangoes.”
The mango pouches are now available in retail stores across Delhi and Bangalore, marking a significant step forward in Superplum’s mission to revolutionize the fruit industry.
Packaging South Asia — authentic, impactful and influential
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.
India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.
