virtual.drupa event
From the drupa trend reports published in anticipation of drupa 2020 Messe Dusseldorf

https://packagingsouthasia.com/events/kodak-at-virtual-drupa-2021/Although almost 150 companies have signed up for stands at the virtual.drupa event from 20 to 23 April 2021, I think the event is perhaps a year too late. Last year, with the exhibition belatedly postponed because of the Covid-19 pandemic, many companies in May’s drupa time tried out their virtual muscles with webinars, expos, and demos. Many of these seemed timely diversions for those of us primed for the event. This year it seems that Messe Dusseldorf themselves are thinking that before the virtual swallows up the entirety of the natural world, they should try their hand at the new way of sharing information and showing equipment running that are crucial for selling capital equipment. The majority of small and medium print industry businesses are now fatigued by the past year’s pandemic events and the erosion of the economy and their markets by lockdowns. Just when it seemed that the new financial year starting in April held some hope with a formidable rollout of vaccinations, the second wave of the pandemic with new mutant…

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Naresh Khanna
Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy. Elected vice-president of the International Packaging Press Organization in May 2023. One of the judges for Packaging Sustainability Awards 2024 and 2025.