Aptar Beauty + Home’s dispensing solutions to help brands

As travel restrictions and social-distancing guidelines remain in place, many consumers are beginning to take beauty and hair care treatments into their own hands at home, in a truly DIY fashion. This currently ongoing shift occurring within hair and scalp care products is demonstrated by solutions that provide deep cleansing, protection, and overall re-invigoration of “quarantine hair,” Aptar said. In a recent report, consumer trend analysts at Spate noted that US search volume for scalp scrubs grew over 40.1% since last year. This uptick results from newfound consumer interest in benefits like cleansing and moisturizing in hopes of addressing thinning, dandruff, or oily hair. However, this interest does not stop at scalp scrubs. New product launches like probiotic shampoos aimed at balancing the scalp’s microbiome to promote restoration, and detox pre-wash conditioners designed to remove product buildup and scalp fortification have increased in search this year, as well. Mintel’s 2020 Year of Innovation in Haircare report states that 34% of US haircare product users have tried or are interested in scalp care products. Consumers are…

Choose your subscription to read more