CTI’s solvent ink technology drives cup innovations

Specialty inks that are popular among consumers for driving interest on the packaging for beer, soda and candy are now feasible for fountain cups as a result of Chromatic Technologies’ invention of solvent-specialty inks. The specialty inks experts at Colorado Springs-based Chromatic Technologies (CTI) invented a new suite of color-change technologies using solvent inks, including thermochromic (temperature-activated), photochromic (sunlight-activated), glow-in-the-dark and ‘reveal technology’ wherein CTI’s ink reveals a message after the product is consumed. Thermochromic (hot) – CTI is an innovation partner with its unique thermochromic, photochromic and Glow-in-the-Dark specialty inks to create “theatre in the hand” for memorable customer experiences. Previously, solvent-ink printers were forced to use water-based inks that slowed down manufacturing operations. The new solvent-specialty inks eliminate the operational hurdles of water-based inks. Inks are socially active CTI’s consumer research has found that the color-change technology is a tool for brands to drive content on their social media platforms. When brands create “wow” experiences on their packaging, consumers turn and share that story with their friends on social media. This quickly results…

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