Dabur’s Tetra Pak Craft packaging for Real’s new low-calorie range

Tetra Pak and Dabur (makers of juice brand Real) have partnered to bring a unique packaging material effect Tetra Pak Craft to India, with the launch of low-calorie range under Real Activ. According to the company, Tetra Pak Craft gives the package a natural look of bare paperboard with wood fibers and helps food and beverage brands bring out the ‘naturalness’ of their product and gain high on-shelf differentiation. This is the first time that Tetra Pak Craft is being introduced in India. Tetra Pak Craft, like other Tetra Pak packages available in India, is primarily paper-based and recyclable, making it suitable for consumers and the environment. Tetra Pak Craft further adds to the Tetra Pak packaging portfolio, offering a broad spectrum of innovations for brand owners to leverage packaging as a competitive advantage. ‘Low Cal’ range to meet fitness goals Tetra Pak Craft has been chosen by Dabur to launch its ‘low calorie’ fruit juices range. With Real Activ ‘Low Cal’ range, Dabur responded to the need gap for calorie-conscious consumers looking for taste…

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