Glow-in-the-dark packs for Halloween

Available at USA retailers nationwide, including Kroger and Ahold, and via Walmart.com and Amazon.com, the packages feature bats that glow after being held up to a UV or smartphone light. The Halloween-themed sour raisin snacks come in 24 fun-size pouches with 12 strawberry and 12 Blue Raspberry flavors, says the company. The Sun-Maid Yogurt Covered Raisin snacks for Halloween are available in an 18-pouch box, including Chocolate and Vanilla coating. AIPIA has not discovered who is responsible for the glow-in-the-dark feature, but it is a fiendishly clever way to boost sales, and it only glows to show that the simplest smart packaging concepts can be unearthed to create a clever pack! This article first appeared on the AIPIA website and is republished with permission. Packaging South Asia — authentic, impactful and influential An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and…

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