ITC India
ITC widened their nutritional drinks portfolio by expanding the packaging material choices supporting their B Natural juices and launching the new Sunfeast liquid dairy products in PET. Photo - Sidel

One of India’s foremost private sector companies, ITC, recently introduced a new range of milk-based drinks with fruit pieces while expanding their juice portfolio with a variety of premium 100% Indian fruit, 0% concentrate, and 0% preservative juices. With both, they trusted Sidel and their proven expertise in aseptic packaging, investing in a complete line, featuring the first dry preform sterilization in India. Besides helping this manufacturer gain higher productivity and flexibility, Sidel designed and tested their three new PET bottle formats for absolute food safety and powerful packaging differentiation on retailers’ shelves. ITC Limited, founded in 1910, is a leading company in the Indian market. With a gross sales value of US $ 10 billion (approximately Rs 75,000 crore) and a diversified portfolio covering many industry sectors – food and beverage, packaging, agriculture, and hospitality services – ITC is headquartered Kolkata (West Bengal) and employ 34,000 people today. This innovation-driven company applies a holistic approach of ‘Integrated Crop Engagement’ to its products, thus meeting the most stringent international food safety standards. In addition, they…

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