Markem-Imaje wins award for ink safety & sustainability campaign

A campaign which successfully persuaded companies of all sizes to reconsider impact of ink choice on safety, sustainability, compliance and brand reputation wins European Excellence Award in Chemicals & Industrials category. Inks used to code products can be hazardous to factory workers, end-users and the environment, particularly inexpensive options. To stop low-cost, third party ‘raider’ inks being used in Markem-Imaje coders, and to ensure companies understand the benefits of using the company’s inks, Markem-Imaje developed its “Marking the new generation” campaign. It showed that what was considered acceptable and safe in the past, was now unthinkable, encouraging manufacturers to change their behavior. The campaign aimed to increase awareness of Markem-Imaje’s ink safety and sustainability credentials with the goal to stop sales lost to raider inks. While large, global customers were included, the primary targets were small to medium companies who were less likely to have considered the implications of ink choice on safety, sustainability, compliance and brand reputation. The campaign outperformed internal targets and some external benchmarks as well. The company stemmed its raider ink…

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