ORC & Sidel partner to launch three new PET formats

Oman Refreshment Company (ORC) has launched three new formats for PET bottles to meet consumer demand changes. Due to outstanding teamwork and flexibility, Sidel, its trusted OEM, completed the line conversion within a reduced lead time. These formats are now operating with improved rated speed to satisfy consumer demand in Oman. Established in 1974 and currently employing more than 900 people, ORC is one of the pioneers and market leaders in the Omani manufacturing sector. As a franchisee of PepsiCo International, the company’s headquarter is located in Al Ghubra, and it operates in different food (Lays, Cheetos, and Quaker Oats) and beverages (Pepsi, Topfruit, and Aquafina Water) sectors. It has an overall annual beverage production capacity of around 500 million liters. The company is expanding its manufacturing and distribution capabilities to meet the growing demand for its products and respond to diverse consumer preferences. International companies highly consolidate the carbonated soft drinks (CSD) market in Oman, and it is dominated by PepsiCo, whose sales volume and value in 2018 reached 84.7% and 84%, respectively. Although…

Choose your subscription to read more