Clariant introduces new metallic aesthetic to target premium packaging

Clariant Masterbatches has developed a new chrome color that opens new opportunities for designers and manufacturers of high-end products, bottles, and packaging. Targeted mainly at polyethylene terephthalate (PET) containers, the color is slightly translucent, so it is ideal for applications where it is necessary or desirable for the contents in the bottle to be visible. Yet it has the power to overcome slightly off-color resins, including post-consumer recycled (PCR) PET. The effect was first demonstrated on bottles made of recycled PET resin. The team at Clariant ColorWorks design and technology centers developed the new color masterbatches in response to growing interest, particularly in the technology sector, for truly metallic looks. Designers recently began focusing on silver and chrome with a liquid feel, explains Judith van Vliet, senior designer and color expert at ColorWorks. “You see it a lot in glass, and that kind of transparency is also very trendy. Clariant’s new chrome masterbatch develops a look that is the closest I’ve seen to a true metalized effect. It does a good job of bringing those…

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