SIG introduces QR code marketing inside closures

Switzerland-based SIG, a leading systems and solutions provider for aseptic carton packaging, extends its range of PAC.ENGAGE QR code solutions into closures with the launch of ‘One Cap, One Code’ for effective and unique one-to-one online marketing opportunities, such as Business Growth. SIG’s first customer to use the new PAC.ENGAGE ‘One Cap, One Code’ solution is Inner Mongolia Yili Industrial Group, one of China’s largest dairy producers. The early adopter will launch ‘Perfect Love’ fruit yogurt, and the QR code in the closure will direct consumers to a WeChat mini-program, full of fun content to keep consumers engaged and entertained. SIG said Yili can now attract more offline consumers to buy online and build an enduring membership system. This valuable data capture will help to optimize the company’s long-term brand strategy. SIG’s unique digital closure solution, launched initially in the combiGo closure for on-the-go packs, now enables food and beverage customers to apply QR codes to the inside of closures, which are only visible to the consumer. SIG’s ‘One Cap, One Code’ With on-pack QR…

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