Ish Dhawan, general manager - sales and product development, flexible packaging (tubes) business for UFlex. Photo PSA
UFlex FlexiTubes recently participated in the Cosmohome Tech Expo held from 19 – 21 July 2023 at New Delhi’s Pragati Maidan – displaying its FlexiTubes tube range for cosmetics, oral care and other segments. FlexiTubes produces tubes for Mama Earth and VLCC, along with several other brands. Ish Dhawan, general manager – sales and product development, flexible packaging (tubes) business for UFlex, said, “Our tubes are different, they are broadly common with lamitubes but the manufacturing process and the decoration makes it different. That’s why we have named them FlexiTubes.” The tube industry in India is very dynamic, growing very rapidly and moving towards more sustainable tubes. We are continuously working on sustainable packaging for our tubes, he said. “Our printing process, type of decoration and the printing clarity that we give – which is not possible in the conventional lamitubes – is the edge we have to bring in for the cosmetic tube segments,” he said.
UFlex employs reverse rotogravure printing for lamitubes, the traditional process through which all laminates are made. He says, “It’s a very well-known laminate printing process where the plus point is the graphics and true-to-life pictures that we get. These are not possible when you do a surface printing on a pre-made laminate. Whatever limitations are there in the conventional lamitubes and OH tubes, we are there to solve these through the reverse rotogravure printing process.”
Challenges such as price pressure are always there, he says. “People are now accepting the process because they are seeing the value what we can bring,” he signs off.
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