Tata Elxsi, a design company that blends technology, creativity and engineering, has been awarded the Best Industrial Design Studio Award 2016 by POOL magazine’s India’s Best Design Studio Awards (IBDSA) 2016. These awards are designed to help clients choose to work with the best studios in India. IBDSA has recognized Tata Elxsi for the best, most creative, most organized and professional industrial design studio in India.
As a leading organization in its field, the IBDSA is a testament to Tata Elxsi’s dedication in using design and technology as a strategic tool for business success, as well as servicing a broad spectrum of industries. Tata Elxsi made it to the finals in four tracks: spatial, graphics, packaging, and industrial design. The jury, which consisted of a diverse panel across the globe, chose Tata Elxsi based on criteria which included the overall approach to work and business, organizational ethics, customer response, organizational response, team work and transparent work methods.
Nick Talbot, global design and innovation head, Tata Elxsi says, “We are honored to receive this award from POOL magazine. It is a validation of our organized and structured process behind design, as well as our professional approach to it. This recognition in India is a step towards encouraging and expanding design thinking and design technology as pivotal roles in industrial design in the country.” Initiated by POOL magazine in 2015, the IBDSA is the first to recognize design studios for their professional work, business practices and transparency. The first round of shortlisting was done based on public voting, which validated the work submitted by the various design studios. This was then evaluated by a jury, which comprised of leading design experts in the fields of visual communication, industrial design, film-making, animation, craft, textile, design innovations and social impact design.
