Zircon
Owner and managing director Sanjeev Sondhi with the new press

One of India’s leading label and packaging converters, Zircon Technologies, is installing an Omet Varyflex 670 press fitted with a Vetaphone corona treater at its production facility in Uttarkhand capital Dehradun, some 250km north of Delhi.  The company already has Vetaphone corona technology on its existing two Omet and seven Mark Andy presses.

Established in 2007 by owner and managing director Sanjeev Sondhi, the company, which employs 450 people across five sites, produces more than 40 million square metres of printed material each year.  Markets supplied include food & beverage, healthcare, industrial, and pharmaceutical sectors, with a range of products from labels and flexible packaging to anti-counterfeiting and brand authentication items, as well as shrink sleeves, pouches, and blister packs.

With a high-quality portfolio of international brand owners to service, Zircon prides itself on its end-to-end support from R&D through to delivery of the finished product.  According to Sondhi, “We have stringent quality and delivery processes in place to ensure our products can be put straight onto our customers’ production lines at the time requested – what’s more, we can automate production for a seamless solution.”

Working typically with PE and aluminium foil, corona treatment was always going to be required to ensure good ink adhesion. Two of the Mark Andy presses are fitted with Vetaphone corona technology as well as the Italian-manufactured Omet VaryFlex 430 flexo press that is configured to some proprietary web passes and attachments to meet Zircon’s requirements.  Fitted with automatic registration control and the facility to print back and front in a single pass, the Omet is capable of printing substrates from 12-micron film to 600-micron board.

As Mark Andy and Omet are both leading OEM customers of Vetaphone, the Danish company’s corona technology was an easy choice.  The Mark Andy presses are fitted with VE1A-A corona treaters with four ceramic electrodes in their removable cartridges.  Each has an iCorona-1UL generator, one with 1.5kW power, the other with 2kW.  The Omet has two VE1A-A treaters with four ceramic electrodes and 2kW iCorona generators.

“We were aware of other options for surface treatment but decided to go with Vetaphone.  They invented and have pioneered corona treatment and came highly-recommended as a trusted and reliable brand,” said Sondhi, who is looking to grow his business in the aluminium packaging, screen printing and stand-up pouch markets, where the non-absorbent substrates will all need surface treatment.

With Diageo, Yamaha, and Pernod Ricard among its 300 customers, Sondhi knows that only state-of-the-art technology will allow him to deliver the quality demanded.  “I am very satisfied with the Omet/Vetaphone combination – it allows our team of skilled professionals to offer customers what they want, when they want it, and at a quality and price that meet their expectations.”  With 7 in 10 consumers admitting that packaging influences their purchasing decision there is a premium on getting it right first time, every time.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here