Coke to test first ever paper bottle in market this summer in Hungary

The Coca-Cola Company will test its first-ever paper bottle this summer through a limited online trial in Hungary. A run of 2,000 bottles of the plant-based beverage AdeZ will be offered via eGrocery retailer Kifli.hu. The paper bottle project – which is being co-developed by Coca‐Cola’s R&D team in Brussels and The Paper Bottle Company (Paboco), a Danish startup supported by ALPLA and BillerudKorsnäs, in cooperation with Carlsberg, L’Oréal and The Absolut Company – is moving into the consumer testing phase to measure the package’s performance and shopper response to the format. Coca-Cola and Paboco unveiled the first-generation prototype, which consists of a paper shell with a recyclable plastic lining and cap, last fall. Daniela Zahariea, director of technical supply chain and innovation, Coca‐Cola Europe, said, “People expect Coca‐Cola to develop and bring to market new, innovative and sustainable types of packaging. That’s why we are partnering with experts like Paboco, experimenting openly and conducting this first in-market trial.” The technology developed by Paboco is designed to create 100% recyclable bottles made of sustainably sourced…

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