Guy Gecht, CEO of EFI. Photo IPP

Gecht touched upon points that printers should keep in mind to achieve success or become a Jedi in the business of printing, referring to the main protagonist in the fictional Star Wars universe. He stressed that change is something that is inevitable and one should bet on changes in market forces to grow. Another advice he gave to printers was to focus on short-run as it leads to profits. Diversification and exploring new avenues hold the key to success, he said, adding that printers have to look beyond paper. Industries worldwide are moving towards automation and the world of printing is no exception. Stressing on this fact Gecht said, “You don’t have to touch what you can automate.”

He went on to add, “Not placing a bet is also a bet but a bad one and standing still is not an option.
You must be willing to take a risk. Doing nothing is a guarantee that you will be unsuccessful.” During his keynote address, Gecht unveiled the Imaging of Things exchange (www.ImagingofThings.com), an online customer applications gallery designed to help EFI customers and print buyers grow their network and business relationships. The online exchange is free for EFI customers and provides a venue for them to post images and videos of their work in a forum targeted at print buyers looking for new, unique and innovative application ideas.

EFI Matan Quantum on display at EFI Connect in Las Vegas. Photo IPP

Later in the day Steve Wynn, CEO of Wynn Resorts delivered a keynote address where he talked about his experience in building a successful business. An important lesson, he said, is that employees should gain a sense of pride and enhanced self-esteem through their work. And, at this year’s conference EFI is continuing its strategy and commitment and has doubled its Productivity Suite offerings with three new certified suites for the quick printing, publication print and corrugated packaging segments.

On display at the exhibit floor were technologies from the EFI industrial inkjet portfolio, including entry-level and new, high-end hybrid LED printers with advanced, variable-drop gray scale imaging and industry-leading white ink. Moreover, on display was the roll-to-roll LED printing technology from EFI’s recently acquired Matan product line; print applications produced on EFI’s Cretaprint ceramic tile printers; and Jetrion narrow-web label printers and the company’s recently acquired line of Reggiani textile printers. The Connect 2016 exhibit floor also displayed products and solutions from Canon, Xerox, Duplo, 3M Commercial Graphics and Esko to name a few companies.

Packaging South Asia is the cooperating media partner for drupa 2016 which is scheduled to be held from 31 May to 10 June at Dusseldorf, Germany.

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Naresh Khanna – 21 January 2025

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