AstroNova, an innovator in digital print technology, has announced the launch of two new high-performance digital label presses and a direct-to-package printer at FESPA Global Print Expo 2025, to be held from 6 to 9 May 2025 in Berlin, Germany. The products deliver a new standard of speed, flexibility, and cost-efficiency to the light to medium production segment.
AstroNova’s flagship QuickLabel line extends its light production segment of digital label printing, with the introduction of QL-425 (A4 wide) and QL-435 (A3 wide) professional label presses. The company will also introduce the VP-800, its latest solution to print on sustainable packaging materials, including corrugated cardboard, die-cut boxes, padded or plain envelopes, paper bags, and wood.
Designed specifically for label converters and higher volume brand-owners and print service providers (PSPs) focused on medium-volume runs, these new systems combine advanced hardware, intelligent automation, and an ecosystem of support tools that help customers scale their output while keeping operating costs at a minimum.
“This lineup isn’t just a refresh – it’s a complete rethink of what medium-volume production can look like,” noted Greg Woods, CEO of AstroNova. “We’ve designed these machines to give converters and PSPs the edge they need: more control, more uptime, and significantly lower operating costs. Because of the flexibility of our new print engine system there is greater commonality of components across our products enabling further flexibility for support and future upgrades that addresses inventory requirements for the users and ourselves.”
Woods added, “We have made excellent progress with the turnaround and integration of MTEX which provided the technology that enabled these product launches. We have expanded the sales team representing this disruptive technology from just the few that MTEX had to 40 sales personnel through our cross-training program. We have also expanded the distributor network employing the AstroNova go-to-market strategy. The expansion of our market reach has measurably improved the Product Identification (‘PI’) segment’s order rates, quickly getting the MTEX acquisition’s orders up near the run rate that was expected when it was acquired.”
AstroNova also announced personnel changes that eliminated a number of former MTEX positions while also streamlining its own executive leadership team. The streamlining was a part of the previously announced restructuring that is expected to result in $3 million in annualized costs savings which will begin to be realized later in the third quarter of fiscal 2026, excluding restructuring costs. Direct reports to the CEO are now down from ten to a more manageable span of seven. The restructuring of the leadership team has also enabled greater accountability through a more simplified organization. MTEX management is now fully integrated into the PI leadership team.
Woods concluded, “We have been rapidly making changes at AstroNova to improve our financial performance. Simplifying the executive team enables improved communication, clearer lines of accountability and faster decision making. We expect this will continue to be demonstrated as we move through fiscal 2026.”
AstroNova, a global name in data visualization technologies since 1969, designs, manufactures, distributes and services a broad range of products that acquire, store, analyze, and present data in multiple formats.
The Product Identification segment provides a wide array of digital, end-to-end product marking and identification solutions, including hardware, software, and supplies for OEMs, commercial printers, and brand owners.
The Aerospace segment provides products designed for airborne printing solutions, avionics, and data acquisition. Aerospace products include flight deck printing solutions, networking hardware, and specialized aerospace-grade supplies.
Data acquisition systems are used in research and development, flight testing, missile and rocket telemetry production monitoring, power, and maintenance applications.
