At Labelexpo India 2024, Avery Dennison, a global name in material science and technology, showcased its innovations that enhance sustainability, optimize the supply chain, and strengthen connections between consumers and brands. It highlighted an array of innovations that intertwine the physical and digital aspects of the labeling industry, with technologies designed to boost brand engagement and enhance consumer interaction.
Avery Dennison displayed its newest products and solutions across five distinct divisions tailored to meet specific needs, including the sustainable ADvantage portfolio that features labels designed to minimize material use and promote recycling and reuse. Additionally, the specialty portfolio highlighted labels that enhance a brand’s premium appearance and include anti-counterfeiting solutions to meet growing regulatory and safety requirements.
The company’s stand at the show was bustling with visitors. Photo PSAFrom optimizing customer experience with the Avery Dennison customer portal and its next generation of paper and film materials to building brand connections with RFID and specialty materials for various industries to improving the supply chain with their digital ID solutions – the company had solutions for all labeling requirements.
Speaking on the packaging and label industry, Saurabh Agarwal, vice president and general manager of Avery Dennison’s Materials Group, South Asia, told Packaging South Asia that sustainability driven by regulation and consumer demand is the most significant trend. Intelligence is also important as consumers expect packaging to deliver more.
On the label show, Agarwal said, “It is good to be here for another edition, meeting industry peers, getting to know about other innovations, and understanding the needs of our customers. At Avery Dennison, innovation is at the heart of everything we do. Our participation in Labelexpo India 2024 reflects our dedication to driving progress within the industry and supporting our customers’ efforts.”
On the growth of the label industry in the South Asian region, Manoj KM, director of sales and technical services, Materials Group, said, “The label industry has evolved drastically in the last 25 years. Industries are adopting more pressure-sensitive adhesives. We are making continuous investments in R&D, automation, digitization, and technology to improve internal business processes and enhance consumer experience. We believe that by collaborating with our partners and sharing insights on the latest trends, we can collectively shape the future of the labeling and packaging industry.”
