Vasu Bhardwaj, deputy manager – sales at Lenze image: PSA
Lenze, a German company specializing in automation solutions, is making significant strides in the automation and label industries. Founded in 1947, the company has evolved into a global leader in mechatronics, offering various solutions such as gear motors, induction motors, servo motors, variable frequency drives (VFDs), servo inverters and IoT-based technologies.
At Labelexpo India 2024, Vasu Bhardwaj, deputy manager – sales at Lenze India, highlighted the company’s focus on providing tailored automation solutions rather than simply selling products. “We are not a product-selling company; we are a solution-based organization,” said Bhardwaj. Lenze’s expertise lies in automation for converting and printing machinery, including label printing systems and various servo-driven machines, ranging from single to triple servo configurations.
Bhardwaj talked about the growing significance of automation in the label and packaging sectors, noting a projected annual growth rate of 10–11% for the label industry and an estimated 20% for automation within this market. “The margin of converters is shrinking, and technology plays a key role in reducing wastage and boosting profits,” he explained.
Bhardwaj added that Lenze’s innovative approach and advanced solutions are helping converters optimize efficiency, reduce waste, and increase profitability.
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