Pentawards launches with enhanced feedback system

Somdutt Sarkar & Mayuri Nikumbh are 2025 jury members

January 23, 2025

The Pentawards, dedicated to recognizing global packaging design excellence, has launched its 19th annual competition, introducing an enhanced feedback system and announcing the addition of Somdutt Sarkar, design leader P&G India and Mayuri Nikumbh, head of design, Conran Design Group Mumbai to their 2025 Jury.

This year’s jury, comprising 55 design experts from 20 countries, will play a critical role in the new feedback feature. The jury-led, personalized, written feedback will now be provided in the first phase of judging, enabling entrants to better understand what they may have done differently or where they might have been able to improve their designs or entry.

Exclusive to non-shortlisted entries for 2025, the new feature is set to extend to winning and shortlisted entries soon, becoming part of the standard feedback system alongside the existing Pentawards Excellence Score that helps entrants identify areas of improvement and success via a numerical scoring system.

Head of Pentawards, Adam Ryan, said, “Over the past 18 years, we have built an incredible network of global design experts and we are delighted to welcome Somdatt and Mayuri to this year’s Jury, adding to the brilliant talent and expertise we continue to see coming from India.’ On the new feedback feature he added, “We know that entering our competition takes time and effort so we wanted to enhance our feedback system to not only share how each entrant may improve and develop but also tap into the exceptional expertise that our jury offers.”

Previous Pentawards winners from India include OPEN Strategy & Design with Unsaid Library Luxury Gift Packaging (Silver: Luxury garments and accessories, 2021), NH1 Design with Don’t Hide It. Period. (Silver: Healthcare, 2019) ,and Sol Benito with Emper – Tool Box (Silver: Beauty, 2016).

Any brands and agencies wanting to enter can find out how here as well as find out more information such as costs and the competition timeline. The 2025 competition window will close 28 March 2025, with first round results announced at the end of May and final results announced at the Pentawards Gala in October 2025.

A reduced launch rate will be valid until 24 January 2025 and the super early bird entry rate has an extended timeframe from 27 – 31 January 2025.

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Naresh Khanna – 21 January 2025

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