virtual.drupa may provide a semblance of continuity

The countdown is for virtual.drupa is on, and some 150 exhibitors and perhaps at a wild guess, as many as 40,000 to 50,000 global print and packaging businesses will tune in to the virtual.drupa from 20 to 23 April 2021. “We are very pleased about the recent registrations of outstanding exhibitors and important global players such as HP and Israel-based Landa Digital Printing. Both companies will enrich virtual.drupa with their impressive spectrum of innovative digital printing technologies and broad range of applications,” says Sabine Geldermann, project director Print Technologies at Messe Dusseldorf. The commercial print industry on the whole is reeling from poor demand and while packaging is doing much better, the disruption of the pandemic and the postponement of comprehensive and cyclical events such as drupa are disruptive. It is hoped that while the virtual event may not help to bring back print any faster, it may help print and packaging businesses get out of their alternate reality and think about their alternate futures. Industry pioneer Benny Landa, chairman of the Landa Group and…

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