Genius
Vijay Pareek, director of Genius Flexo Machinery. Photo PSA

Mumbai-based Genius Flexo Machinery specializes in providing wide ranging, world class solutions to packaging and label industries. In India, the company represents some of the leading solutions providers such as MPS, Raantec, Koecher-Beck, Parmaco, InformaIT and Codimag. At the upcoming Printpack 2019, Genius Flexo will talk about all these solutions with special focus on MPS and Codimag presses.

“We will not show any live demonstration of the presses but there will be all the information available about MPS and Codimag. Also, there will be videos playing of these presses in action at our stand at Printpack,” says Vijay Pareek, director of Genius Flexo Machinery.

According to Pareek, the target audience will be those offset printers who are looking to enter the narrow web segment. “The quality of visitors at Printpack is always very good and we have had very good experience at previous editions as well,” he adds.

Netherlands-based MPS offers narrow web inline converting presses with flexo, offset, gravure, rotary screen and digital processes combined. Genius Flexo has been representing MPS in India since more than a decade and installed 17 presses in the country, Pareek informs.

Codimag, a France-based press manufacturer, has developed a hybrid process, called Aniflo. The Aniflo line is made up of semi-rotary waterless offset presses with inline converting and value additions like screen printing, cold foil, lamination, rotary hot foil, flat bed hot foil and embossing. According to Pareek, this technology is perfect for short and medium run label markets.

Bullish about Indian label market

With rising consumption fuelled by growing disposable income, India’s label market has been growing for an average of 15% every year for more than a decade and the trend is expected to continue, says Pareek. For 2019, he expects Genius Flexo to do better than what it did in 2018. “We expect to sell more machines this year,” Pareek says.

Some challenges remain

Although the label industry has been growing at a healthy rate for the last many years and will continue to do so in the future, Pareek says that there are certain things on which the industry needs to focus on to perform even better. The most important one is corporatization. According to him, the label industry needs to bring in more professionals and upskill the current workforce. Pareek also suggests that the industry needs to take more informed decisions and not follow what the next guy does. “There is a tendency among Indian convertors to copy what the next guy does without understanding if that decision will be helpful to his company. This needs to stop and companies should take decisions keeping in mind what is best for them,” he argues.

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Naresh Khanna – 21 January 2025

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