Hyderabad
VA Kakde, technical sales, Shrinath Rotopack

Marking its debut at interpack 2017, Hyderabad-based flexible packaging material manufacturer Shrinath Rotopack showcased a variety of packaging solutions such as premade pouches, retort pouches, lidding films, spouts, zipper pouches, 7-layer films, high barrier films and shaped pouches among others.

“The main reason for us to be here is to expand in the European market. We have a very miniscule presence here and we wanted to show the visitors what we are capable of. In the last one year we have started manufacturing high barrier films. We wanted to talk about that,” said VA Kakde, technical sales, Shrinath Rotopack. In 2016, Shrinath Rotopack also started a cylinder engraving plant and laser scoring.

BingoThe solutions on display at interpack are all manufactured at the company’s plants in India. Currently, the manufacturing facilities are located on the outskirts of Hyderabad. The Maheshwaram Unit 1 is spread across 7 acres of land while the Burgul Unit 3 in Mahaboobnagar district has an area of 40 acres. Some of the highlights of Shrinath Rotopack’s state-of-the-art technology include seven Rotomec rotogravure presses as well as two Bobst F&K CI flexi 8-color presses. Also in the arsenal are seven lamination machines from Nord Meccanica and two extrusion coating/lamination machines. There are three high-speed pouch-making machines from Totani of Japan. The company’s current capacity is 45,000 tons per annum, which is expected to go up to 60,000 tons per annum by 2018-19.

Kakde informed that currently European market is being looked after by its US subsidiary, Shrinath Rotopack Americas, which has its office in Hoffman Estates in the state of Illinois. Since the company is seriously looking to be capture a greater market share in the developed market, it has been participating in major global events. Not only did Shrinath Rotopack participat at interpack for the first time, it also made its debut at North America’s biggest packaging exhibition, Pack Expo International that was held in November 2016.

As a first-time exhibitor, Kade said the experience of being at interpack was great. “The first day of the show was a bit slow for us but then the visitor count picked up. We got a lot of enquires, especially for vacuum pouches,” he informed.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter