Martens
The Karlskrone brand produced by Belgian Martens Brewery is now to be sold as a film-free KHS Nature MultiPack of six – in redesigned 0.5-liter PET bottles made entirely of recyclate. Photo - KHS

The calls for environmentally-friendly packaging are growing louder. With its current project, the KHS Group is again addressing precisely this issue – together with traditional Martens Brewery in Belgium, the turnkey supplier has made the portfolio for a German discounter more sustainable. Karlskrone beer is now to be sold as a film-free KHS Nature MultiPack of six – in redesigned 0.5-liter PET bottles made entirely of recyclate. FreshSafe PET, the patented KHS Plasmax coating process, also offers optimum product protection and long shelf life. The collaboration with Belgian partner Martens Brewery saves up to 90% in packaging with dots of adhesive instead of plastic film to form a stable yet easy-to-separate pack. As part of its sustainability strategy, one of the goals the German discounter has set itself is to use 30% less packaging material for its brands by 2025, for example, by doing away with shrink film. Moreover, recyclable packaging is to be introduced in this segment by 2022. The KHS Group and Martens Brewery have played a significant role in the first step…

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