The global commerce, today, is heavily skewed on the side of the buyer. The more discerning a buyer, the more demanding the service needs. Given the ever growing purchasing power of the populace everywhere, the complexities of the supply chain are growing too. To be able to sustain a seamless logistics service offering, logistics service providers have to continuously improve their processes, systems and people resources. Only then will 3PL providers be able to deliver the expectations of the market. Hence, it is imperative to have a dynamic logistics practice for the success of trade and commerce in these times.
According to Rajesh Neelakanta, CEO, BVC Logistics, the Indian packaging industry is highly fragmented. He says, “In my opinion, the fragmented nature of the Indian packaging industry is a strong contributor to mediocre attention accorded to packaging by a large section of the Indian industry, especially the MSME sector. And the customer reaction to improper packaging too is muted, largely. In addition to this, there is no visible coordinated working between the packaging and the logistics providers. It is imperative to bring in a cohesive partnership between these two critical links of the supply chain in the best interests of the trade. This can help mitigate the logistics-related transit and storage damages to produce.”
UnderBVCLogistics,whichisafivedecadeoldcompany,ithasinternationalfreight forwarding services – air and ocean for the general cargo segment of India’s Exim trade. Contract logistics – warehouse and distribution management, truck transportation service, project logistics, eCommerce logistics and general cargo customs brokerage services are all offered to its customers. Neelakanta says, “We, at BVC, have in-house specialists who have been assisting our customers with advice on appropriate packaging, especially in the high value branded products, who have commenced their India operations in the past couple of years. We have been forging partnerships with our customers’ packaging suppliers by way of sharing our feedback, when and where it matters. The stronger the packaging, the more the publicity gained by way of the great habit of reuse of packaging that we witness in our country.”
Rajesh Neelakanta, CEO of BVC LogisticsThe Indian packaging industry is one of the fastest growing sectors spanning across almost every industry segment. Right from packaging of food and beverages, fruits andvegetables, drugs and medicines, to highly dangerous products, the packaging industry has led to greater specialization and sophistication over a period of years. Neelakanta says, “With a close working relationship between the packaging and logistics industry players, I believe, a strong winnable partnership can be forged which would most certainly augurextremelywell for the trade and manufacturers and traders would also be happy to support, I’m sure. This, as mentionedearlier,wouldbecome a win-win for all. However,this will be a daunting task; butif everitis done, operations will then best reamlined, and we can then register true reduction inthetransaction costs, which are, perhaps, in the highest bracket in relative markets.”
BVC, in the past two years, has been expanding its footprint and is now operating from 26 locations across India. It is enlarging its direct presence to five more locations over the first half of FY 2016. And it has also embarked upon establishing its presence outside India with overseas presence in Singapore, followed by Hong Kong and Dubai during Q1 of FY 2016. Rajesh Neelakanta says that BVC would be very keen to partner with the packaging industry to share the operating challenges with poor packaging. This collaboration would help mitigate damages to the cargo that it handles and thus help save substantial costs. BVC also intends to enhance its service offering to its customers by strongly advocating the right packaging solutions and thus support the trade, in every possible way.
