Ecolean has signed a new agreement with EcoLine, the leading waste operator in Moscow. Ecolean’s lightweight packages are been accepted at the Zelenaya Tochka waste collection point at the Flacon design factory in Moscow since March.
The collected Ecolean packages are sent to the Tver Secondary Polymer Plant for recycling where they are used to manufacture new products – such as stationery, plastic furniture, polymeric sand pavers, and housewares.
“EcoLine Group’s strategy is aimed at reducing waste by collecting and recycling as many packages as possible,” explains Elena Vishnyakova, deputy chief executive officer of EcoLine. “So, we are glad to see a growing number of packaging producers participating in collecting and recycling activities of their packages, because without their participation this process is impossible. The collection point at Flacon has become a test site for collaboration with a number of sustainability-minded packaging producers.”
Ecolean’s said its commitment is to provide lightweight packaging solutions for liquid food products that combine food safety and consumer convenience with less environmental impact.
“Our packages weigh about 50-60% less than conventional packaging concepts,” says Sergey Sirotin, managing director of Ecolean Russia & CIS. “This reduces environmental impacts during the entire lifecycle of the packages, including transportation, storage, use, and disposal. To join forces with EcoLine and to offer yet another recycling opportunity is absolutely fantastic, and we are committed to continuing to develop new ways of reducing waste and to increase recycling.”
Packaging South Asia — authentic, impactful and influential
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.
India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.
