Diageo to launch Johnnie Walker in paper bottle in early 2021

British multinational beverage alcohol company, Diageo, makers of Johnnie Walker, Smirnoff, and Guinness, has announced that it has created 100% plastic-free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker, the world’s number one Scotch Whisky, in early 2021. London headquartered Diageo operates in more than 180 countries, including India. Diageo & Pilot Lite launch ‘Pulpex’ It comes as Diageo announces that it has launched a new partnership with Pilot Lite, a venture management company, to launch Pulpex, a new world-leading sustainable packaging technology company. Pilot Lite is a company that invests in ethical and sustainable ventures. Pulpex is a packaging technology company with a single-minded mission to deliver sustainability through renewable packaging. To ensure that the technology can be used in every area of life, Pulpex has established a partner consortium of world-leading FMCG companies in non-competing categories, including Unilever and PepsiCo further partners expected to be announced later in the year. The consortium partners are each expecting to launch their own branded paper bottles, based on Pulpex’s…

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