New AWAreness Report on ps label market 2020

Pressure-sensitive label industry research

May 7, 2020

830

With a 40% share of the total labeling market, pressure-sensitive labels are still the leading label format around the world, as the sixth edition of AWA Alexander Watson Associates’ new AWAreness Report: Global Pressure-sensitive Label Market 2020 confirms. Not only that – in 2019, pressure-sensitive labeling enjoyed a 3.3% growth.

Regional markets

Today, the Asian region represents the highest percentage of the pressure-sensitive label market, with a 38% share – and is still growing. North America, Europe, and even South America also experienced growth in 2019. However, the fastest-growing but currently small regional market is now Africa and the Middle East, which saw 3.6% growth last year – and is a new focal point for the labeling and packaging industry as a whole.

PS labels end-use markets Infographic AWA

End-use markets

Globally, the food and beverage end-use segments represent the highest usage of pressure-sensitive labels in primary labeling applications, with a 44% share of the total market. However, significantly, transport and logistics applications represent a 47% share of pressure-sensitive usage today – a sign of the times, since variable information printing is the crucial factor in supporting a safe, trustworthy eCommerce and internet sales supply chain.

Later – post-COVID-19 impact analysis

The pressure-sensitive label market is explored and documented in detail in this new study from a long-established specialist market research firm, and subscribers will also benefit from a complimentary supplementary post-COVID-19 impact report on the market which AWA will publish in Q3 2020.

Details of the full content and coverage of the AWAreness Report Global Pressure-sensitive Label Market 2020 are available on the AWA website, www.awa-bv.com, where it is also possible to order online.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

Subscribe Now