New normal brings opportunities for packaging innovations

While the negative consequences of the Covid-19 crisis are clear, times of extreme uncertainty can also be windows of opportunity, if juxtaposed with innovation. However, in leadership positions, the question remains – What is the best overall business strategy in a crisis like this? In today’s scenario, when not everything about the Covid-19 virus outcomes can be known, the webinar organized by the Reed-PackPlus on 22 May 2020 addressed the critical areas. Possible consumer trends like food safety, contamination risks, eCommerce, and industry concerns such as sustainability, automation, and packaging innovation were a part of the lively discussion. Automation – the need of the hour During this pandemic, many manufacturers see automation as the road ahead if they have to prevent shutdowns. Dr Ashok Tyagi, executive director of Haldiram, explained, “In the pre-Covid -19 times, there was not as much need for automation as it is now. Automation has some initial cost involved, but it has long term benefits. Therefore, small players should also go for full or semi-automation as per their capacity to ensure…

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