School House rebrands Tata Harper’s new Supernaturals line

School House, the New York-based creative agency known for strategy, creative and perception-defining retail concepts for beauty brands, has partnered with Tata Harper to elevate its Supernaturals collection with a new brand look for the 100% natural skincare line. School House undertook a strategic exploration that uncovered simple, powerful truths found in nature to inspire the look and feel of the packaging experience. The packaging includes a minimal-impact, air-tight custom glass componentry which maintains product efficacy and complements the airy, elevated quality of the luxury product. Once unboxed, the yellow coloration, a play on the iconic Tata Harper green silhouette, reveals a tint of iridescent purple as the bottle hits the light, representing the most potent types of plants, whose purple pigments announce the ingredients they contain. Tata Harper Supernaturals 2.0 Packaging Design by School House The packaging features fully custom detailing from bottle to outer shell while simultaneously celebrating the brand’s foundational commitment to sustainability with completely recycled and upcycled materials and a sustainable process. In considering the repackaging, School House began with a…

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