Stora Enso has joined forces with Microsoft to bring cloud-based intelligent packaging solutions to clients globally. Intelligent Packaging by Stora Enso utilizes Microsoft Azure, the leading cloud platform for business  digitalization. The global and scalable cloud platform from Microsoft enables reliable and secure data collection and analytics for clients investing in innovative intelligent packaging solutions.

Intelligent Packaging by Stora Enso integrates widely adopted RFID (Radio frequency identification) technology which enables the product to be tracked, traced and tamper-proofed throughout the entire supply chain. Moreover, the technology allows communication between the brand-owner and the end-user using an NFC (Near Field Communication)-enabled smartphone. Comprehensive data management and analytics capabilities are vital to all intelligent packaging solutions. Through the Microsoft cloud service, all data are collected for analytics to support and improve business efficiency.

“Microsoft Azure offers a scalable and trustworthy platform for us and our globally operating clients. Now packaging data can be collected and analyzed anytime and anywhere, allowing customers an unprecedented amount of valuable information from supply chain performance to consumer behavior. Merging renewable packaging with intelligent, cloud-based features supports a more effective and profitable business,” says  Teemu Salmi, senior vice president, chief information officer and head of digitalization at Stora Enso.

“We are proud to work with Stora Enso in the new era of intelligent packaging solutions. Microsoft Azure delivers Internet of Things services which Stora Enso is leveraging to better serve their customers and provide fast service development, scalability and global reach. Stora Enso’s intelligent packaging  is a great example of the kind of innovative new services enabled by the Microsoft Azure platform,” says  Marc Jalabert, general manager, marketing and operations at Microsoft Western Europe.

Stora Enso and Microsoft are currently involved in multiple projects for intelligent packaging with large international enterprises in diverse industries.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

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Naresh Khanna – 21 January 2025

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