Tracesci Global, a track and trace solution provider, has bagged CIOTech Outlook’s award for being one of the most promising SaaS Startups of 2023 for its live tracking software. Counterfeiting spaces that are still unknown to the brand owners and OEMs have made the growth of real-time tracking of products via GPS a necessity.
Amid rising concerns over brand security and supply chain management, the significance of streamlined processes has grown in recent years. Elaborate discussions among brand owners and OEMs over the traceability of products and anti-counterfeiting technology are becoming more relevant. Amid the discussions, the Indian packaging industry is beginning to unveil solutions to help brand owners manage their supply chain.
When the supply chain is streamlined, it enhances customer satisfaction, fortifies a positive brand reputation, fosters business, and ensures transparency. Leveraging software to assess and monitor real-time consumer scans and tracking logistics without any disruption leads to a better face value for a brand. Consumer awareness about the difference between a real product and counterfeits makes a huge difference too.
“Despite the foregoing advancements in track and trace solutions, the challenges persist,” said Tej Prakash Jain, managing director of the company. “Especially for businesses transitioning from traditional systems to embracing new blockchain technology and navigating the complexities of global compliance in diverse markets. Addressing these hurdles, Tracesci removes barriers by offering a platform without the need for any initial investment, technical expertise, or extensive infrastructure.”
According to Jain, the modularity of Tracesci’s software enables seamless integration across industries, providing a tailored solution for each brand owner. Businesses have started to realize its importance, in turn enhancing the demand for authenticating and tracking products.
“The platform leverages real-time GPS tracking, enabling brand owners to understand market distribution, consumer preferences, and product movements,” said Kunal Kothari, general manager. “The software is not just about tracking, it gives a better understanding of what makes a product sell better in one region over another. It empowers strategic decision-making, aiding in targeted marketing, supply chain optimization and addressing areas with weaker sales.”
Moreover, the scanning pattern analysis feature delves into consumer behavior, fostering direct brand-consumer relations. By deciphering scanned data, brands can engage consumers, resolve issues, launch targeted marketing campaigns, and refine products to meet diverse consumer demands, according to Kothari.
“The user-friendly interface enables brand owners to harness the platform’s potential,” claims Jain. “Integrating the software with existing ERP systems further streamlines operations enhancing accessibility. Going forward, Tracesci’s roadmap includes incorporating AI to accommodate digital currencies. These enhancements will fortify brand protection, live tracking of products, and strategic decision-making.”
