demand

We are hoping that our way of looking at the April to March financial year to benchmark the Indian packaging industry’s growth will continue to show its upward path. Although the packaging industry has been growing in the past four years, there is no denying that
it has been looking for the significant upturn that should come from being one of the fastest growing economies in the world. Even last year, leading converters who are making
large and structured investments suggested waiting it out Q3 and Q4 of 2016–17!

The bountiful monsoon set to boost rural demand and the GST bill passed in parliament gave hope that 7 to 8% GDP was around the corner. The huge capacity creation in the
packaging converting industry in the current financial year is actually part of a long-term growth story. It is almost impossible to create or add to capacity within a single year and
it is equally impossible to anticipate demand. As one of our industry friends said recently, packaging capacity has to be looked at as infrastructure and the demand curve will typically follow.

Thus, in all categories such as flexible and paperboard packaging, labels, semi-rigid, rigid and transport packaging, there has been strong capacity creation in all of South Asia—Bangladesh, India, Pakistan, Nepal and Sri Lanka. New board lines have progressed from trials to series production and market acceptance. Many of the new fi lm lines are aimed at new products and several are wider and faster than before with a huge rise in complexity, automation and optional features to add value.

The year has seen an infl ux of around 30 high-quality gravure presses in South Asia, including about a dozen from leading global manufacturers such as Bobst and W&H and
the rest from high-quality Asian suppliers including the India-based Pelican, Kohli and Expert. Wide web fl exo presses have been installed in unprecedented numbers from suppliers such as Bobst, Comexi, W&H, KYMC and Uteco, and there are a couple of collaborative projects to manufacture wide web flexo presses in India by Ufl ex and Manugraph.

The monocarton industry has imported about two dozen highly configured 7- and 8-color full UV presses in the current year. The ten leading monocarton manufacturers in South Asia are adding capacity at an almost breakneck pace in anticipation of a strong pickup in future demand. The label industry, which has already undergone some consolidation, has also kept pace. Perhaps the most notable rise in modernization and increased capacity is coming from the corrugated industry. This year has seen some of the larger players investing in European BHS corrugation lines and flexo printer, converter and gluer machines from the likes of Emba and Bobst.

Thus, capacity creation continues apace notwithstanding some of the day-to-day disruptions and upticks in demand. However, new entrants and some of the mid-size players in India at least will continue to face challenges because of the recent drop in demand due to demonetization. In the largest economy in South Asia, generally reliable experts are now forecasting a demand recovery to double-digit growth in the
August–September 2017 time frame. Best wishes for the new year!

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

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Naresh Khanna – 21 January 2025

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