Metal packaging products supplier Crown has developed new temperature sensitive inks to help brands improve consumer engagement. The company’s interactive technology, Reveal, uses temperature sensitive inks to engage consumers before, during and after beverage consumption.
Crown said that specially developed inks are used to change the graphics to ‘reveal’ specific imagery and messaging as the cold product inside is consumed, fostering greater interaction between consumers and brands. The new inks are developed by Crown Bevcan Europe & Middle East’s inhouse Design Studio team in partnership with Chromatic Technologies, Inc. (CTI).
According to the company, the temperature sensitive inks can be creatively used to produce images that can ‘change’, thus allowing consumers to see messages as the cold product inside the can is consumed. Recently, Crown Food Packaging North America has developed a large diameter easyopen end for McCall Farms. The new end enables McCall Farms’ food service customers to better access its 6lb cans of boiled peanuts by removing the need for the can opener entirely. Crown’s engineers partnered with McCall Farms manufacturing team to modify the end, which has the capacity to withstand the challenging conditions. The company, through its affiliated companies, supplies beverage packaging, food packaging, aerosol packaging, metal closures, and specialty packaging products to consumers.
Packaging South Asia — authentic, impactful and influential
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.
India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.
