Fuller
H.B. Fuller’s high-performance based adhesives for the publishing, printing and packaging industries

At PrintPack India, H.B. Fuller plans to showcase various high-performance based adhesives that aptly fit the challenging needs of the publishing, printing and the packaging industry. With a net revenue of US$ 2.1 billion in FY 2015, H.B. Fuller is a leading adhesive supplier with a focus on sealants and specialty chemical products for critical demands across diverse verticals including electronic and assembly materials, paper converting, automotive and other businesses apart from packaging.

For instance, Optipur Digital adhesive is a reactive hot melt adhesive that has been specifically designed for spine gluing and gluing-off operations, both for soft and hardcover books. Under extreme ambient conditions, its robust yet flexible properties enable high quality reading experience while maintaining its outstanding page pull value across a range of papers, including those that are hard to bind like wood-free, glossy, high weight, matt coated papers amongst others. Often, the quality of packaging suffers, not because of material quality but due to a unique combination of extreme ambient conditions and difficult to bond substrates.

cosmoWithin a few minutes after binding, a correct adhesive delivers a high bond quality and ensures book integrity along the conveyor belt for a quick trim and packing of straight-edged brochures and books. With its technical and R&D centres in the United States and Shanghai, the company has recently set up another R&D centre in Pune, linked to H.B. Fuller’s Lüneburg Adhesive Academy in Germany. Backed by this technology expertise, H.B. Fuller can respond to any local requirement within a given time frame.

H.B. Fuller intends to leverage international trade shows such as PrintPack to demonstrate innovations that are within the reach of local converters, and its team of experts in graphic arts will be present to exchange experience and knowhow with interested visitors.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

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Naresh Khanna – 21 January 2025

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