Germany’s Actega Schmid Rhyner AG, a part of Actega, a provider of inks and finishes, has collaborated with Italian machine manufacturer Omet to create printed products with aesthetic and sensorial innovations. The new Omet X7, in particular, has been designed to meet the needs in this field, both in terms of finishing materials and applications.
“We transform surfaces into experiences: this is the slogan of our company” explains Alexander Ossenbach, site manager Actega Schmid Rhyner AG. “Touch that plays an essential role, because packaging with special feelings arouses our curiosity and emotions. It shouldn’t be just functional and good-looking: packaging also conveys a message and describes the product inside it.”
“The market is moving towards new requests and new needs,” adds Marco Calcagni, OMET sales & marketing director. “We are very careful to offer our customers solutions that satisfy, and sometimes anticipate, these requests.”
In September 2019 Omet presented the new Omet X7 at Labelexpo Europe, where it got a strong interest. “Thanks to the new and high-performance flexo printing units and to the possibility of having in-line Soft Touch vertical flexo printing units and the Omet Soft Touch rotogravure unit, the use of special effects brings surprising results even on shrink sleeve materials,” Calcagni said.
Packaging South Asia — authentic, impactful and influential
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.
India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.
