Aptar Beauty, a global name in dispensing systems, has released a new plastic fragrance pump made with post-consumer recycled resin (PCR), the company posted on its website. Color Code PCR is the first fragrance pump on the market to include up to 67%* of mechanical PCR Plus material without compromising on customization options and aesthetics.
A sustainable pump
By integrating up to 67%* of mechanical PCR Plus content during manufacturing, Aptar says it reduces the product’s CO2 emissions by up to -39% versus the version using conventional resin. This number has been verified by a comprehensive Life Cycle Analysis (LCA) of the raw materials using Aptar’s internal Eco Design tool**.
By choosing Color Code PCR over a conventional plastic equivalent, brands can reduce their Scope 3 carbon emissions, while benefiting from a ready-to-use PCR content claim. Depending on the region, using this pump may also help brands avoid some extra plastic packaging tax.
The company says the use of recycled material for Color Code PCR underscores Aptar Beauty’s strong commitment to circularity. In fact, Aptar is a proud member of the Ellen MacArthur Foundation’s Circular Economy 100 (CE100) Network, the world’s leading circular economy network.
Additionally, Aptar is a signatory of the New Plastics Economy Global Commitment to address plastic waste and determine new ways to design our products to be more recyclable and keep materials in use.
At the end of its life, the Color Code PCR fragrance pump can be recycled together with the bottle in the glass waste stream, the company says.
“Color Code PCR is a stylish step towards sustainability: it is our very first plastic fragrance pump integrating PCR. This pump not only adds a touch of color and differentiation to fragrance launches but can also help brands achieve their sustainability goals by committing to packaging circularity,” says Giuseppe Barletta, regional platform manager EMEA, fragrance lifestyle, Aptar Beauty
The made-in-Italy, snap-on pump dispenses a 80 mcl dosage. Color Code PCR is fully customizable to achieve on-brand designs thanks to the versatility of plastic allowing for a wide variety of colors in a glossy finish.
(* In kg CO2e per 1,000 units of the dispensing solution only, made of mechanical PCR resin (100% PCR Plus cap, 95% PCR Plus collar and 50% PCR Plus actuator & fixture) vs 100% conventional resin.
**All emission calculations have been made using Aptar Eco Design LCA tool, only on raw material. No third party review was conducted.)
