Holography: Fighting pharmaceutical and healthcare brand piracy

New trends in pharma packaging follow developments in emerging markets, demographic changes and new technologies – and that includes holography, says Dr Paul Dunn, chairman of the International Hologram Manufacturers Association. With predictions that the global market for anti-counterfeiting packaging is set to reach almost US$ 250 billion by 2026, growth in pharmaceutical packaging authentication and anti-tamper devices appears to have a healthy future. This comes on the back of a rise in global healthcare concerns, higher adoption rates of anti-counterfeit technologies and greater awareness of the benefits of new track and track technologies and system integration. Packaging featuring security devices can ensure quality and check the distribution and smuggling of illicit products, while items not displaying security devices like holograms can be quickly seized and destroyed. Today, many advances are being made in application, film coating and manufacturing technology, which is rolling back the boundaries for the use of a new generation of advanced holograms, facilitating fresh levels of visual effects, brand enhancement, regulatory compliance and anti-counterfeiting. Since Glaxo first applied them to seal packs…

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