Rexam launched the first RFID-embedded plastic bottle for use by the prescription pharmaceutical market in the last week of March 2009. The injection blow-moulded HDPE container uses a patented technology that fully encapsulates radio frequency identification (RFID) components between injection moulded discs and then embeds the assembly into the bottle. This is the first application that uses an embedded RFID chip rather than an externally attached RFID tag.
The system can be used for bottle capacities of 40 cc and above and provide a more attractive option for traceability throughout the supply chain than barcoded labels.

Both Rexam and Owens-Illinois (O-I) were working on RFID embedded bottle concepts using different technology routes. Rexam had tied up with Traxxec to develop an ultrasonic process for welding the disc into a pocket on the base of the moulded bottle whereas O-I were working on their own process for directly embedding the disc during the moulding of the bottle.

When Rexam acquired O-I’s Plastics Products business in 2007

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter