How can you package the zeitgeist and convert social developments into design concepts? Kurz will provide an answer to this question at Luxe Pack Monaco from 2 to 4 October 2023. As part of the 35th edition of the premium trade show for manufacturers of creative packaging for luxury goods, more than 450 exhibitors from all over the globe will demonstrate how, in today’s world, design, sustainability and innovation go hand in hand. At booth DB11, Kurz will present its trade show highlight –The new collection of the award-winning ‘boxes No. 3’ packaging concept.
A move toward more humanity in a digital world
Kurz ‘boxes’ is a packaging series that is reissued every year, translating current trends and developments into innovative designs in the form of four expressively decorated cardboard boxes. Each box has its own focal point regarding its contents and design. The topics that inspire are intensely researched year after year by Annie Kuschel, Julia König and their interdisciplinary team. “As in previous years, our current concept will first be unveiled and introduced in detail at Luxe Pack. But this much we can reveal in advance – this year everything is about the shift toward more humanity,” explains Julia König, senior designer at Kurz. However, the four hot topics for this year’s edition of ‘boxes No. 3’ have already been revealed: ‘Error 404’, ‘Go Social’, ‘1000 Universes’ and ‘Uber World’.
Award-winning design with sustainable added value
The great reveal of boxes No3 will be at Luxe Pack MonacoImage Kurz
The ‘boxes’ concept turns design into an experience and shows how trends can be used to create new products, colors and decorations. This innovative approach has already received multiple awards: In 2019, the ‘Box in Box’ edition received the Red Dot Packaging Design Award and was honored with a Special Mention by the German Design Award. The ‘Box next to Box. two’, won the design management team a Red Dot Packaging Design Award in 2021, as well as the German Brand Award and a German Design Award Special Mention in 2022.
“We are absolutely delighted by this confirmation and recognition of our work,” explains Annie Kuschel, head of Design Management at Kurz, and goes on to say, “We are particularly delighted by the extremely positive resonance among our customers in the creative industry. We repeatedly receive feedback that confirms that the new edition of the packaging series is awaited with anticipation and curiosity each year – and the same goes for the new trend colors and Light Line decorations that we also develop based upon trends and put to use in the ‘boxes.’ The project is unique in the industry in this form.”
Julia König adds, “For one thing, we want the ‘boxes’ packaging concept to inspire our customers. For another, we place particular importance upon presenting surface decorations in a new, unrestricted way, and on continuously challenging hot stamping technology in order to develop something unique.” The ‘boxes No. 3’ design series is created in cooperation with Kurz subsidiary Hinderer + Mühlich, which specializes in high-quality hot stamping tools, and with Italian manufacturer Favini, a company known for its elegant, innovative, high quality papers.
