packaging
Grocery home delivery flower pack

Netherlands-based shelf-life extension technology company PerfoTec has introduced a ground- breaking Packaging Solution for Flowers, that will make the use of water in the supply chain redundant. Explaining the technology, Bas Groeneweg, director of PerfoTec,
explained that the shelf- life of flowers can be extended using the AMAP (Active Modified Atmospheric Packaging) technology, where it has already a major presence globally in the fresh fruits and vegetables markets.

However, the humidity inside the packaging of flowers during transport can cause diseases such as Botrytis, which was the great challenge. This was when Uflex, India’s largest global
flexible packaging solutions company bought Perfotec Systems for India while it was facing similar issues with mangoes due to the tropical nature of the produce.

Ashok Chaturvedi, chairman and managing director, Uflex, was happy to accept the challenge and the team at Uflex developed a new biodegradable film Flexfresh which could keep the product breathing in hydrated oxygen and release excess humidity keeping the flowers dry. Using Perfotec’s Fast Respiration Meter, the oxygen demand of flowers is measured and using a patented laser technology makes micro perforation on Flexfresh film to allow enough oxygen for the flowers to stay alive and prevent them from excess oxidation. The flowers are ‘put to sleep’ so to speak and can go without water for five days as the humidity is fed back into a flower when it continues to breathe. Once the package is received by the customer and opened, the bouquet remains fresh in a vase for at least
a guaranteed seven days.

This global partnership between Uflex and PerfoTec has now demonstrated a technology which can offer guaranteed shelf-life extension, lower logistics cost, overall reduction in carbonfoot print and better products to the final consumer, states Siva Shankaran, vice president – Flexfresh, Uflex. “This new solution is available for fresh flowers from growers to market in bulk liner bags,retail packs and also for internet deliveries covering the entire
market requirements,” adds Andrew Sharp, international business director, Perfotec BV.

Chaturvedi says, “This new pathbreaking innovation by Uflex ensures that the film is compostable, giving a responsible packaging solution to the entire fresh produce supply chain and millions of gallons of water currently used in the flower supply chain is clearly
eliminated thereby making it one of the most sustainable packaging.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here