Avient
Vikas Vij, managing director of Avient India

Avient Corporation, a global manufacturer of specialized polymer materials, addresses the demand of the rapidly changing market with the development of new specialty materials. The company produces thermoplastic compounds, plastic colorants and additives, thermoplastic resins, vinyl resins, thermoplastic composites, and specialty thermoset composite materials.

As mentioned in Dominique Huret’s article on beverage developments shown at Interpack in this issue, Avient has also been part of the newly developed, Cerac Milky Monsters, a playful small format bottle suitable for children shown in Dusseldorf. She writes, “The preforms come from SGT and were developed in partnership with Avient – a coloring specialist. They are a single-layer dairy preform with a very low mineral content (less than 4%).

“Intended especially for the dairy products market, these preforms incorporate a new Avient additive technology called ColorMatrix Lactra Four One Zero which offers superior whiteness to the bottle and high protection for photosensitive liquids, blocking light up to 99.9%, even with a low wall thickness of 200 microns.”

Speaking about the company’s activity in India, Vikas Vij, managing director of Avient India, said, “We are born of the collective power of two leading innovators — PolyOne and Clariant Masterbatch. The Avient name was derived from the combination of l’avenir – which means the future, vie – which means life, and -ent – a suffix that means to perform, and which can also be heard in the words environment and invent. Our corporate brand position is Challenge Accepted, and we work every day to live and fulfill that promise to all of our stakeholders.”

In September 2022, Avient welcomed more than 1,000 new associates to its new Avient Protective Materials business, further expanding its growing composites portfolio with the globally admired brand of Dyneema, claimed to be the ‘world’s strongest fiber.’

“We have created a next-level specialty material solutions company that addresses the demands of the rapidly changing world that lies before us. We are cutting a new path in the development of specialty materials, one where our distinctive problem-solving passion can have the deepest impact and enable us to conquer the challenges of the future we all share.”

Industrial and tech verticals

Apart from polymer materials, Avient provides technologies that improve the recyclability of products, thus enabling a more circular economy. There are lightweight solutions that replace heavier traditional materials such as metal, glass, and wood, which can improve fuel efficiency in all modes of transportation and reduce carbon footprint. Then come sustainable infrastructure solutions that increase energy efficiency, renewable energy, natural resource conservation, and fiber optic / 5G network accessibility.

In the last quarter of 2023, Avient will launch new technologies in the automotive, E&E, and packaging sectors. These will be showcased at the Fakuma show in Germany from 17-21 October 2023 in Hall B5, Stand 5316.

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Naresh Khanna – 21 January 2025

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